How we work
Our principles are public. Our method is our craft.
How we do the underlying work is something we protect — it’s what makes us hard to copy. On everything else, we’re transparent without reservation: how we answer for every commitment, and which rules we never break.
The Kirtova Method
Everything we promise is measurable, verified by an independent third party, and set down in writing.
In three steps that don’t depend on our word.
Agreed in advance
Before we start, we sign what will be measured: which questions, on which services, and on which dates. The target is set up front — with no room to move it later.
Verified by an independent third party
We don’t measure our own result. The measurement runs on an independent third party’s platform — a company outside Kirtova, engaged under a protocol signed in advance, from your country. Kirtova cannot alter its results. No one grades their own homework.
Documented
Every two weeks you get a report with one concrete number and its date. And if that independent third party finds the target wasn’t met, the monthly fee is paused and the work continues until it is.
And how do we get you cited where these services look before answering? That’s our craft — the underlying work you don’t see, and that you won’t find explained here.
Our principles
Six public rules.
Anyone can hold us to them — a client, a professional board, a journalist.
We only work with verifiable practices
We only take on clients with credentials that can be demonstrated — degrees, licenses, a real track record. Our work makes existing excellence visible; it doesn’t invent it.
Only true information
Everything we publish about a client is verifiable: real specialties, real credentials, real contact details. We don’t invent, don’t exaggerate, and don’t disparage anyone.
Verification by an independent third party
The results we report are confirmed by an independent third party’s measurement — a company outside Kirtova — under a protocol signed in advance. We don’t grade our own homework.
We don’t touch your website
We deliver materials ready to publish; going live is always in your team’s hands. Your site, your control, your data.
Compliant in every profession
Content follows the advertising rules of each profession and each country. A serious practice doesn’t build its name by breaking its board’s rules.
Your data, kept to a minimum
Measurement happens in your own analytics tool; we only receive aggregated data. Privacy by design.
The Code of Practice
What we commit to never doing.
Not a marketing promise: the client co-signs it with the contract.
Never: Sell spots that can’t be won
If our measurement finds your spot can’t be reached, we tell you. We’d rather walk away from the case than bill you for a result that won’t come.
Never: Invent testimonials or fake reviews
We don’t invent reviews, happy faces, or credentials. We make visible what’s already true — nothing more.
Never: Bill against the third party’s verdict
If the independent third party’s measurement finds the target wasn’t met, the monthly fee is paused. We don’t bill for a result the independent third party hasn’t confirmed.
Never: Hold anything back when you leave
If you decide to leave, you take everything — your file, your records, your access — within 5 business days. No locks, no dependency.
And one house rule: we always separate the measured from the estimated.
That’s how we work.
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